One of the main responsibilities that I inherited as the Senior Digital Designer at Wellcom was to take the creative lead on all digital design and production work for the BASF 'We Create Chemistry' account (one of Wellcom's largest, retainer contracts), and act as a Digital Brand Guardian for this important client.
Alongside BASF's high-volume, multi-region banner production requirements, a significant part of this account involved the ongoing maintenance of BASF's global website. Sometimes the task would be as simple as updating existing features with new copy or image assets, or reordering certain promos to increase traffic to certain sections, sometimes it would involve adding entirely new sections, and populating the rest of the website with the relevant promos and hero assets to navigate to them.
The challenge
All updates to BASF's global website had to be implemented through their custom CMS, so any proposals would ultimately have to be deliverable using their existing components, and this often meant that we had to find creative solutions to certain requests. Furthermore, the CMS would only work on PCs, through specific browsers, and, as a Mac-based studio, this meant that we had to instal virtual machines on our computers in order to carry out the work. Any updates or additions, once approved, would then also have to be duplicated and transcreated for all of the other regions across Europe, Asia, the Americas, Africa and Australia.
Action taken
A period of research would be undertaken before any new update, allowing us to explore which CMS components would be most appropriate for the task at hand, and full, in-situ mockups of any important updates (e.g. new sections, hero banners on the homepage, etc) would then be produced for client review and approval. These mockups would typically involve reverse-engineering layout PSDs from screengrabs of existing pages, then matching fonts and text-styling, replacing copy, recreating buttons and tabs to give us the flexibility to edit highlighted states, and adding new image assets and icons where necessary. We would also edit resize and optimize image and video assets to make them suitable for use on web and mobile.
My role
As the Lead Digital Designer and Digital Brand Guardian for BASF, I was responsible for the production of appropriate image and video assets, for researching the components that we would be ultimately have to use, and for creating the visual mockups that would be sent for client approval. I also regularly assisted the project managers in the final implementation of the designs through the CMS.
The brief
One of the main responsibilities that I inherited as the Senior Digital Designer at Wellcom was to take the creative lead on all digital design and production work for the BASF 'We Create Chemistry' account (one of Wellcom's largest, retainer contracts), and act as a Digital Brand Guardian for this important client.
Alongside BASF's high-volume, multi-region banner production requirements, a significant part of this account involved the ongoing maintenance of BASF's global website. Sometimes the task would be as simple as updating existing features with new copy or image assets, or reordering certain promos to increase traffic to certain sections, sometimes it would involve adding entirely new sections, and populating the rest of the website with the relevant promos and hero assets to navigate to them.
The challenge
All updates to BASF's global website had to be implemented through their custom CMS, so any proposals would ultimately have to be deliverable using their existing components, and this often meant that we had to find creative solutions to certain requests. Furthermore, the CMS would only work on PCs, through specific browsers, and, as a Mac-based studio, this meant that we had to instal virtual machines on our computers in order to carry out the work. Any updates or additions, once approved, would then also have to be duplicated and transcreated for all of the other regions across Europe, Asia, the Americas, Africa and Australia.
Action taken
A period of research would be undertaken before any new update, allowing us to explore which CMS components would be most appropriate for the task at hand, and full, in-situ mockups of any important updates (e.g. new sections, hero banners on the homepage, etc) would then be produced for client review and approval. These mockups would typically involve reverse-engineering layout PSDs from screengrabs of existing pages, then matching fonts and text-styling, replacing copy, recreating buttons and tabs to give us the flexibility to edit highlighted states, and adding new image assets and icons where necessary. We would also edit resize and optimize image and video assets to make them suitable for use on web and mobile.
My role
As the Lead Digital Designer and Digital Brand Guardian for BASF, I was responsible for the production of appropriate image and video assets, for researching the components that we would be ultimately have to use, and for creating the visual mockups that would be sent for client approval. I also regularly assisted the project managers in the final implementation of the designs through the CMS.